U.S. Embassy in Finland

Market Opportunities

Finland has a vibrant start-up scene and offers opportunities for investment and collaboration in video gaming, ICT and e-health solutions.
Finland introduced its latest national long-term climate and energy strategy in 2013. Growth in Finland’s cleantech sector has been driven by smaller firms operating in the areas of new materials, smart grids, recycling, and measurement technologies.
The development of renewable energy, especially biomass, in Finland is expected to offer opportunities for U.S. companies with innovative renewable energy technologies, processes, and equipment.
Driven by the need to conserve scarce energy, Finland has been involved in the development of low-energy and eco-efficient construction alternatives since the late 1980s.
Finland has expertise in developing computer software products and is looking for U.S. partners.
The Finnish healthcare sector is open to state-of-the-art medical equipment and e-Health solutions.
There are opportunities for U.S. companies in the defense and security sectors; Finland has issued a Request for Information in support of its Fighter Jet Replacement Program.
U.S. chairmanship of the Arctic Council offers a unique opportunity to engage with Finnish companies on cold climate technologies and solutions, e.g., ice-breakers, applicable to the circumpolar environment.
Market Entry Strategy

In addition to being an EU member, Finland is particularly closely linked culturally and economically with the other “Nordics”: Denmark, Iceland, Norway and Sweden. These economies are all advanced, high income and highly connected. While each country has its own unique market and characteristics, there are certain synergies that tie together these highly innovative marketplaces. With an aggregate GDP of $1.71 trillion and a combined population of 26 million people, the Nordics represent a unique opportunity for U.S. companies with sophisticated high quality products, technologies and services.

These open but competitive markets allow for a variety of market entry strategies. Representatives and distributors are common methods employed for initial market entry. The U.S. Commercial Service team in the Nordics works regionally and collaboratively to offer cross border, multi-market advice and solutions for U.S. companies looking to identify local business partners or other market entry options in Finland, as well as throughout the Nordic-Baltic region and the rest of Europe.