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WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which people live in harmony with nature.
In order to achieve this mission, WWF broadly focuses its efforts on two broad areas:
Biodiversity - to ensure that the earth web of life stays healthy and vibrant for generations to come.
Footprint - reducing the negative impacts of human activity - our ecological footprint - and that the use of natural resources required for life are managed sustainably and equitably.