Key skills and expertise

Bringing over 21 years of experience in communication and marketing, the expert has dedicated 8 years to the advertising industry and 6 years to international development. Key qualifications include designing and implementing communication strategies, managing public relations, and leading media campaigns. Responsibilities have included project management for both local and international initiatives, resulting in the production of over 100 outreach materials and the organization of more than 15 events. Previously held roles have involved leadership positions, directing teams, managing budgets, and significantly improving production quality and rates.

Project experience and donor exposure

Worked across diverse projects involving international donors such as the Millennium Challenge Corporation and the European Union Delegation to Morocco. The expert's involvement has spanned project implementation, technical assistance, and capacity building, particularly in governance and water management sectors. Career highlights include working on regional and national projects in Morocco, with a focus on economic integration, water basin management, and civil society development. Background includes support for development programs funded by the Belgian Development Agency across various Moroccan regions.

Sectors and geographic focus

With a background in rural development, fundraising, water and sanitation, media and communications, design, marketing, and advocacy, the expert has held roles such as communication manager, advertising manager, and project manager. Responsibilities have included strategic planning, campaign execution, and stakeholder engagement. The expert's interdisciplinary expertise encompasses integrating digital tools in communication strategies and infrastructure projects in rural development. Geographic experience is primarily country-specific to Morocco, enhancing public awareness and institutional communication across regions like Souss-Massa, Beni-Mellal Khenifra, Fez-Meknes, Oriental, and Tanger-Tetouan Houceima. This experience has provided comprehensive regional expertise and familiarity with local institutional frameworks.

Languages and education

Background includes proficiency in Arabic and French as native languages, with English proficiency demonstrated by an IELTS score of 7.5. Languages have been utilized in professional settings, including in-country work in Morocco, collaboration with multilingual teams, and translation tasks for international projects. The expert has contributed to translation and subtitling projects in English, Arabic, and French for awareness campaigns and online volunteer initiatives. Educational background includes a Diplôme des Hautes Etudes Commerciales with a specialization in Marketing from Ecole HEC Rabat, Morocco, completed in 2001, and a Baccalauréat in Mathematics Sciences from Lycée Princesse Lalla Nouzha, Morocco, completed in 1997.