Key skills and expertise

With over 25 years in tourism development and marketing, the expert specializes in destination management, quality assurance, and certification processes. Leadership roles have included Director General at the Conseil régional du tourisme d’Agadir and the Société Nationale d'Aménagement de la Baie d'Agadir. Consulting for international bodies like the World Tourism Organization, the expert has contributed to projects enhancing tourism infrastructure and services in Morocco and the South-Mediterranean region. Expertise encompasses strategic planning, capacity building, and implementing regional tourism labels.

Project experience and donor exposure

Collaboration with the Millennium Challenge Corporation (USA) as a Senior Expert involved providing scenarios for future management of tourist sites in Morocco, particularly in the Medina of Fès, focusing on enhancing tourism and hospitality services to international standards. The expert has also worked on capacity building for tourism administrations in South-Mediterranean countries under projects funded by ECORYS Research Consulting and ICON-INSTITUTE Consulting Gruppe, concentrating on tourism promotion and quality certification. These projects span Morocco and the broader South-Mediterranean region.

Sectors and geographic focus

The expert has worked extensively in the tourism sector, focusing on destination development, marketing, and quality management. Leadership roles such as Director General and Consultant have contributed to both local and international projects. Additionally, the expert has experience in education and training within the hospitality industry, enhancing institutional capacities. Interdisciplinary skills include strategic planning and regional development, with a focus on integrating tourism with local economic growth, particularly in Morocco and the South-Mediterranean region. Extensive experience in Morocco, especially in Agadir, includes significant roles in tourism development and management. Projects across the South-Mediterranean region have focused on tourism infrastructure and capacity building, demonstrating a deep understanding of regional dynamics and governance, particularly in the context of tourism and economic diversification.

Languages and education

The expert holds a Master's Degree in Business Administration from Central Michigan University, USA. An Executive Program in Tourism Management and Marketing was completed at the University of Hawaii, USA. A Maîtrise in Administration and Economics was obtained from the Université des Sciences Economiques de Tours, France. Currently, the expert is pursuing a PhD at the Université du Québec à Montréal (UQAM) in Canada, focusing on tourism promotion and regional attractiveness.