The expert is a distinguished communications professional with extensive experience in strategic public relations, crisis management, media relations, and international journalism. This individual has excelled in managing communications campaigns and leading content teams in global and cross-cultural settings, demonstrating exceptional writing and editing skills for diverse audiences. Having worked with international organizations such as the UNHCR, the expert has successfully managed and transformed online presences across websites, social media, and multimedia platforms. The expert currently leads the UNHCR's social media team for the West and Central Africa region, where they oversee strategy, policy, content development, partnerships, and training. Their leadership role involves guiding a high-performing team specialized in social content creation and innovative campaigns, working within diverse time zones. The expert’s efforts have led to significant collaboration with international funding bodies and governmental institutions, driving impactful advocacy and communication strategies aligned with humanitarian goals. Fluent in English and French, the expert has cultivated professional experience across various countries in Africa and Europe, working in both field and academic settings. Their technical skills include proficiency in CMS platforms like Drupal and Wordpress, content creation and video editing tools such as Canva and Photoshop, and the ability to leverage these tools for effective storytelling and brand alignment. This diverse skill set enables the expert to engage effectively with stakeholders and adapt communications strategies to both local and international contexts.