Summary Profile;

• Over 15 years’ multi-media platform experience in communication content design, production and implementation of communication strategies. Delivering projects on schedule and within budget.
• Extensive multi-media platform experience acquired through the management of more than 30 communication campaigns across multiple audiences, including for both private clients and International Organisations
• Effective Project & Team management capabilities; Supervised and coordinated production teams with diverse skill sets ranging from two to one hundred communication professionals, influencers, brand ambassadors, creative/graphic content creators, and technical film and photography crews. Developing project strategies and ensuring successful execution from start to finish.
• Experience in creative ideation for Advertising, Film and Public Relations; Masterminding creative narratives aligned with objectives and target audience. Delivering exceptional content/product/service experiences and brand visibility through print and electronic media, social media (TV/radio/digital/social media, documentaries, drama series, game shows, events);
• Understanding of Social and Behaviour Change Communication: Accomplished in using media tools & platforms as a vehicle for entertainment & public education, sensitization. Working to understand why people do what they do, influencing their behaviour drivers and motivators.
• Skilled in the use of research to inform effective communication: Ability to develop concrete communications strategies premised strongly on qualitative and quantitative research to and analyse the impact of ongoing campaigns.
• Deep understanding of targeted mass media audience: Designed and produced content for multiple targeted audiences for over fifteen years. Comprehensive understanding of which content media consumers prefer and the most ideal media platforms for communicating to various target groups, with a specific focus on use of innovative tools, social media and influencers to reach targeted audiences.
• Experience in journalism & media partnerships: worked in newsrooms and produced news features and shows for local and international news stations like Al Jazeera, BBC and National Geographic Channel.
• Policy development: actively involved in policy development to improve; film, culture, youth/women entrepreneurship, business, tourism, wildlife and public sectors. Member of several International organisations’ and public bodies boards including the UN Global Compact Kenya
• Seasoned trainer: Communication, media relations, production and personal branding using simulation tools.
• Demonstrated capacity to design and conduct outreach campaigns for International Organisations and Public bodies including: GOK, USAID, GIZ, UNICEF, PEPFAR, UNDP, UNWOMEN, EU
• Multi-industry experience: telecommunications, hospitality/tourism, wildlife conservation, transport, media, finance, F.M.C.G/manufacturing, and public health.
•  Excellent knowledge of Sub-Saharan Africa Communication sector, with more than twenty years of experience in countries including: Kenya, Uganda, Tanzania, Rwanda, Ethiopia South Africa, Zambia, Zimbabwe, Nigeria, Ghana, Sierra Leone and Seychelles.