Key skills and expertise

Bringing over 15 years of experience, the expert is a strategic communication specialist with a focus on communication, media, and public relations. Key qualifications include developing and implementing both digital and traditional media strategies, branding campaigns, and crisis management. Career highlights include leading projects for international organizations and governments, with a focus on health, human rights, and corporate social responsibility. Responsibilities have included managing UNICEF Mexico's Communication Unit and enhancing media strategies for global initiatives. Leadership roles have involved coordinating large-scale events and media campaigns, achieving effective communication and improved brand image.

Project experience and donor exposure

With a background in international development cooperation, the expert has collaborated with donors such as the United States Department of Labor (USDOL) and UN Women. Experience includes project implementation and the development of communication materials for initiatives like combating child labor and promoting labor equity. Thematic areas span health, human rights, and corporate social responsibility. Projects have been implemented nationally in Mexico and regionally in El Salvador and Guatemala, addressing issues such as gender violence prevention and rural women's economic empowerment.

Sectors and geographic focus

Worked across diverse sectors including communication, media, public relations, and international development. Previously held roles such as strategic communication director, communication consultant, and press officer. Responsibilities have included designing and implementing communication strategies, media liaison, and event coordination. The expert has cross-cutting expertise in digital and traditional media strategies, branding, and crisis management. Geographic experience is primarily in Mexico, with regional projects in Latin America addressing health, human rights, and corporate social responsibility. Extensive geographic experience in Mexico includes working on national and regional projects addressing issues such as gender violence prevention and labor rights. Additional initiatives in El Salvador and Guatemala focus on rural women's economic empowerment, providing a deep understanding of regional development and cultural dynamics in Latin America.

Languages and education

With a background in international relations, the expert is trilingual, fluent in Spanish, English, and French. English proficiency is certified by the Cambridge English Proficiency and First Certificate of English, while French proficiency is supported by a Certificate of French Language and a Diploma in French Language and Civilization from the University of Nancy, France. These language skills have been utilized in multicultural and international environments, facilitating effective communication in multilingual teams and liaising with national and international media. Educational background includes a Bachelor in International Relations with a specialization in Communication from Universidad Iberoamericana, Mexico City, Mexico (1988-1992). Additional qualifications include various diplomas and courses in public policies, social development, integrated marketing communication, and journalistic writing from institutions such as Universidad Nacional Autónoma de México and New York University.