Key skills and expertise

Bringing over five years of experience, the expert specializes in sales and marketing, particularly in digital marketing strategy development, SEO/SEM, and Google Analytics. Career highlights include successfully increasing website traffic and social media engagement through targeted campaigns. Responsibilities have included managing teams, executing marketing plans, and conducting market research. Notable accomplishments feature a 100% increase in social media engagement and a 30% increase in website content effectiveness. Additionally, founding a company has demonstrated strong skills in business management and client relations.

Project experience and donor exposure

Sectors and geographic focus

Worked across diverse sectors including roads and bridges, administration, civil engineering, and project management, with a strong focus on sales and marketing within the construction industry. Previously held roles such as Digital Marketer, Marketing Coordinator, and Marketing Executive, developing and executing digital marketing strategies. The expert's cross-cutting expertise includes integrating digital marketing techniques in construction and infrastructure projects, primarily within Kenya. This work demonstrates a blend of technical and managerial skills, contributing to regional development initiatives. With a background in construction management and marketing, the expert has gained significant experience in Kenya, engaging in projects that require a nuanced understanding of regional market dynamics and development issues. This includes founding a company and deep familiarity with local governance and cultural contexts.

Languages and education

The expert holds a Bachelor's Degree in Construction Management from Jomo Kenyatta University of Agriculture and Technology, Kenya, completed in 2019. Additionally, a Google Analytics Certification was obtained in 2019.