Key skills and expertise

With 24 years of experience, the expert excels in marketing, sales, and business development across sectors such as energy, agriculture, and commerce. Career highlights include leading initiatives with USAID to enhance agricultural productivity and youth engagement in Uganda. As a Sales and Marketing Manager, responsibilities have included developing pricing strategies and managing budgets. Previously held roles have focused on increasing customer bases and sales performance, demonstrating strong leadership and strategic planning skills. Key qualifications include expertise in capacity building, community mobilization, and creating sustainable partnerships.

Project experience and donor exposure

Worked across diverse projects involving collaboration with USAID through the Feed the Future, Commodity Production & Marketing Activity. This initiative focused on increasing productivity and income for rural families in Uganda, involving capacity building and market engagement in agriculture. The project targeted coffee, maize, and beans on a national scale across 34 focus districts, emphasizing agricultural development and poverty reduction.

Sectors and geographic focus

Bringing over two decades of experience, the expert has worked across sectors including energy, agriculture, marketing, and poverty reduction. Roles such as Sales and Marketing Manager, Business Coordinator, and Area Sales Manager have focused on business development, capacity building, and market strategies. Interdisciplinary expertise includes promoting agriculture as a business and integrating digital solutions in rural development. The geographic scope of work has been predominantly country-specific to Uganda, involving collaborations with international donors and local communities to enhance productivity and economic opportunities. Extensive geographic experience in Uganda since 2001 includes roles in agriculture, marketing, and development projects, providing a strong understanding of local governance and cultural dynamics. Work has spanned national initiatives, focusing on regional development and poverty reduction efforts.

Languages and education

Background includes fluency in English, with excellent proficiency in reading, speaking, and writing. English has been utilized extensively in professional settings, including international projects and collaborations. Additional language competences include Luganda, Lusoga, and Swahili, supporting work in multilingual environments across Uganda. Educational qualifications include a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, UK, obtained between 2001 and 2004, and a Bachelor's Degree in Business Administration with a Marketing Option from Makerere University, Kampala, Uganda, completed from 1997 to 2000.