Key skills and expertise

Bringing over 15 years of experience in ICT & Telecommunications, Project Management, and Research & Innovation, the expert excels in user experience (UX) and human-centered engineering. They have led teams in enhancing user engagement, improving site architecture, and developing mobile applications, achieving significant results such as a $75M cost reduction in government subsidies and a 20-point NPS increase. Career highlights include leadership roles overseeing corporate strategy and UX teams, with extensive experience in human factors, usability studies, and data-driven development.

Sectors and geographic focus

With a background in sectors including ICT & Telecommunications, Project Management, Research & Innovation, and Marketing & Media, the expert has held leadership roles such as Head of User Experience, focusing on user-centered design and research. Their interdisciplinary expertise spans human factors, systems analysis, and risk assessment. They have led projects to enhance user engagement and reduce costs, with significant achievements in both the USA and Malta. Responsibilities have included strategic oversight, team leadership, and the development of industry-leading products. The expert has extensive geographic experience in the United States and Malta. In the USA, they worked on projects involving user experience enhancements and air traffic management. Currently based in Malta, they lead a UX team focusing on improving user engagement in affiliate markets, including iGaming and brokerage firms. This background provides them with a strong understanding of both American and Maltese market dynamics and user behavior.

Languages and education

The expert holds a Master of Science in Human Factors with a minor in Industrial/Organizational Psychology from Wright State University, Dayton, Ohio. Additionally, they earned a Bachelor of Arts in Psychology from the University of Kentucky, Lexington, Kentucky.