Key skills and expertise

Bringing over 20 years of experience in business development, strategic management, and digital transformation, the expert has led both international and local projects. Career highlights include achieving a 40% growth year-on-year and a 12% EBIT improvement in past roles. As a certified Project Management Professional and digital transformation expert, the expert has advised MSMEs on scaling, financial management, and innovation. Previously held roles such as CEO and Managing Partner involved overseeing strategic initiatives, organizational restructuring, and market expansion in the MENA region.

Project experience and donor exposure

Worked across diverse projects involving collaboration with international donors such as USAID, European Bank for Reconstruction and Development, and the International Trade Centre. Responsibilities have included providing business development services, transformational strategies, financial valuations, and technical consulting on digital transformation. The expert has also engaged in capacity building and market research, with projects focusing on economic development, digital tools for SMEs, and e-commerce training for women-led businesses. These initiatives have been conducted in Lebanon and the broader MENA region, addressing sector-specific needs and regional development goals.

Sectors and geographic focus

With a background in sectors including rural development, environment and natural resource management, industry, commerce and services, fundraising, and SME/private sector development, the expert has held executive roles providing business development, strategic advisory, and digital transformation services. The expert's interdisciplinary knowledge includes digitalization in business and strategic management across the MENA region. Responsibilities have encompassed project management, financial valuations, and capacity building, focusing on enhancing business sustainability and innovation. Geographic experience includes extensive work in the MENA region, particularly in Lebanon, Egypt, Cameroon, and the UAE, demonstrating a deep understanding of local governance, cultural dynamics, and regional development issues.

Languages and education

Fluent in Arabic, English, and French, the expert's language skills have been utilized in various professional contexts, including international projects and collaborations across the MENA region. These multilingual capabilities have supported work in diverse environments, facilitating communication with multilingual teams and stakeholders in countries such as Lebanon, Egypt, and Cameroon. The expert holds a Master in Business and Management from IAE – Paris Dauphine – USJ, France, and a Master in Computer Science from Notre Dame University, Lebanon. Additionally, they have pursued Doctoral Studies in Business and Management, focusing on qualitative and quantitative research methods, at Maastricht School of Management, Netherlands. These educational qualifications provide a strong foundation in business administration and computer science, supporting strategic and analytical roles.