Key skills and expertise

Bringing over 26 years of experience in project management, public relations, and communications, the expert excels in B2B negotiation, strategic communications, and policy advocacy. Career highlights include implementing over 20 project activities in 18 months and mobilizing approximately 90 partners. Previously held roles such as Team Leader for the EU-China Policy Outreach Project, overseeing strategic communications campaigns that reached over 60 million audiences. Responsibilities have included governance, environment, and sustainable development initiatives, with strong diplomatic skills in international cooperation.

Project experience and donor exposure

Worked across diverse projects involving international donors such as the European Commission and the UK Foreign and Commonwealth Office (FCO), focusing on governance and sustainable development. The expert's role encompassed project implementation, visibility strategy planning, and reporting for international aid projects. Experience spans regional and national levels, primarily in China and the UK, facilitating EU-China cooperation and policy advocacy in areas like environment, energy efficiency, and sustainable development.

Sectors and geographic focus

With a background in civil society and NGOs, environment and natural resource management, media and communications, and program and resource management, the expert has held roles such as Team Leader and Director of Communications. Responsibilities have included project management, strategic communications, and policy advocacy. The expert's interdisciplinary expertise includes public relations and communications for inter-governmental programs and NGOs. Geographic experience is extensive in China and the UK, with significant long-term involvement in China since 2006. The expert possesses deep familiarity with local governance and cultural dynamics, especially in the context of EU-China cooperation projects, highlighting expertise in navigating cross-cultural and governmental partnerships.

Languages and education

Fluent in both Chinese and English, the expert demonstrates excellent proficiency in reading, speaking, and writing. These language skills have been effectively utilized in various professional settings, including international and multicultural platforms, facilitating communication and collaboration in multilingual teams and international projects. The expert holds a Master Degree in Marketing from London Metropolitan University, UK, obtained between 2004 and 2005. Additionally, they completed a University Diploma in Marketing and Sales from Hebei University of Economics and Business, China, from 1995 to 1998. They have also undertaken a master module in Sustainable Development through distance learning at the University of Bath, UK.