A professional consultant with 15 years of experience mainly leading on advocacy programs with different stakeholders on strategic communications; organizational outreach and accessibility; and public relations. Thorough knowledge of information and communication strategies in Pakistan demonstrated by continuous work in this sector since 2006 with international development organizations like EU and British Council. 

I bring over 6 years of experience in public diplomacy working with multiple international forums (during his assignments with WPC and EU projects), mainly CPA, IPU, European legislatures, SAARC, PAECO, Brussels based and German think tanks (HBS, HSF AND EWI). I also possess vast knowledge of business communication primarily through my engagements on digitization and automation of internal and external processes through multiple interventions at WPC, SUBAI Project and recently with FCDO working with legislatures, partners and stakeholders on business continuity, communication and outreach with stakeholders; and public relations.

I have extensively worked with Pakistani print and electronic media across the board for over 6 years in building PR for organizations, thematic campaigns (gender rights and democracy); drafting and development of stories, press releases, aligning relevant media forums and client media wings, training of journalists for effecting reporting on legislative affairs and policy. I have implemented several campaigns for over 6 years with significant results and products such as brand promotion, enhanced digital media outreach and undertaking citizen engagement initiatives for organizations and clients; promotion of important messages through influencers as well as demonstrated positive building for EU projects and their effectiveness in supporting the democratic institutions in Pakistan.

In addition, I have a proven record for delivering result oriented sustainable interventions; Strategic Planning for projects and programmes with partners and clients; managing complex programmes and diverse teams, and advising on strategic communication, national & international events; PR and visibility campaigns for government and development organizations.