Marketing Professional with 11 years of experience in end-to-end global brand management specializing in consumer goods and with familiarization to FinTech with equities and currency as a retail trader.

Brand management includes cross functional management, profitability management, business analysis, integrated marketing campaigns strategy and execution in ATL and expertise in digital execution (social media marketing and e-commerce). New product development experience includes trend spotting, project management, launch plan and inventory management.

Trade management includes category review, planning and analyzing the development of industry landscape. BTL includes promotion strategy and activities to support trade sales achievement in terms of sell-out targets thru engagement with 3PA and POSM deployment.

Key Skills

• Development of macro plan and year on year brand campaign strategy

• Quantitative analysis of Nielsen and Internal Data and Qualitative insights through FGD and Surveys

• Development of sales kit and presentation for B2B and B2C clients

• Advanced computer skills: Microsoft Office (Word, Excel and Power Point Presentation), Adobe Photoshop, SAP and MT4