Key skills and expertise

With 20 years of experience, the expert is adept in communication, problem-solving, critical thinking, adaptability, technical proficiency, teamwork, and project management. Responsibilities have included leading marketing and sales initiatives at Africaphonebooks, where they significantly increased sales and tripled the annual turnover. As Managing Director at Brand It All, they oversaw experiential marketing and branding projects. Background includes positions at the Malawi Broadcasting Corporation, involving reporting, news anchoring, and producing feature programs. The expert has successfully negotiated high-profile contracts and organized business events, demonstrating leadership in both local and international contexts.

Sectors and geographic focus

Worked across multiple sectors, including social development, trade, media and communications, telecommunications, printing, design, and marketing. Previously held roles such as Head of Marketing and Sales, Managing Director, and Reporter/News Anchor. Their interdisciplinary expertise includes strategic marketing, media communications, and governance advocacy. The geographic scope of their work includes several African countries, such as Kenya, Malawi, South Africa, Tanzania, Uganda, and Zambia, providing a comprehensive understanding of both regional and country-specific dynamics in these sectors. This extensive regional exposure has offered deep familiarity with local governance, cultural dynamics, and regional development issues.

Languages and education

The expert is fluent in English and French, both official UN languages. These language skills have been utilized in diverse professional settings across multiple countries, facilitating communication in multilingual teams and during international negotiations. This proficiency supports their ability to engage effectively in global and multicultural environments. The educational background includes a Postgraduate Diploma in Sustainable Global Marketing from the Polytechnic Business Management Centre in Malawi, administered by the Chartered Institute of Marketing (CIM). Additionally, they earned an Advanced Diploma in Journalism from Blantyre Business College and a Certificate in Journalism from the Malawi Institute of Journalism, with a focus on media communications and marketing.