Key skills and expertise

With over 12 years of experience in the tourism industry, this expert specializes in business growth operations and strategy. Proficient in data analysis, visualization, and operational excellence, the expert has led projects that successfully doubled Airbnb's Experiences business in Spain, earning the "Best Performing Market Manager" award in the EMEA region. Responsibilities have included managing cross-functional projects, designing business processes that contributed to a 90% profit growth, and executing marketing strategies that increased tourism arrivals by 24%. Technical skills include high proficiency in spreadsheets, Salesforce, and SQL.

Sectors and geographic focus

The expert has worked primarily in the tourism and business management sectors, previously holding roles such as Market Manager and Operations Manager. Career highlights include leading business growth and strategic initiatives, particularly in enhancing tourism experiences and operational processes. The expert's cross-cutting expertise encompasses data analysis, strategic planning, and project management, with a focus on digital transformation in tourism. The geographic scope of work spans Spain, Denmark, and consulting projects in Oman and Paraguay. Extensive geographic experience includes significant roles in Barcelona and Copenhagen, contributing to national and regional tourism planning in Oman, Paraguay, and Catalonia.

Languages and education

Bringing strong language competences, the expert possesses native proficiency in Spanish and is fully bilingual in English, demonstrating strong communication skills in both languages. Fluent in French, the expert effectively collaborates in multilingual teams, utilizing these language skills in various professional contexts, including international projects and cross-cultural environments. The educational background includes a Master's degree in Tourism Development from the University of Surrey, UK, graduating with distinction. Additionally, the expert completed a 5-year Business Management program equivalent to an MBA at the University of Deusto, Spain. Specialization courses include Innovation and Design Thinking from HEC Paris and Business Statistics and Analysis from Rise University.