Commercial FMCG

Job Overview

We are looking for a dynamic and experienced FMCG Sales Representative to develop our commercial presence in the North-West region.
The incumbent will be responsible for achieving sales targets, expanding the customer base, and ensuring deep market penetration of our products.
He/She will play a key role in the company's expansion in the region by ensuring rigorous follow-up, active prospecting, and excellent customer relationships.

2. Main Duties and Responsibilities

A. Business Development

• Achieve and exceed assigned sales targets in the region.
• Develop new markets and increase commercial coverage.
• Identify, prospect, and convert new clients (retailers, wholesalers, convenience stores, distributors, etc.).
• Ensure product visibility, availability, and rotation at points of sale.

B. Customer Management and Loyalty

• Maintain strong relationships with existing clients.
• Ensure regular follow-up and propose actions to increase loyalty.
• Respond to customer needs, complaints, and suggestions.

C. Market Analysis & Reporting

• Collect key information on market trends, pricing, competitors, and growth areas.
• Submit regular reports to management to guide commercial strategy.
• Analyze sales by area, product, and customer type.

D. Sales Administration

• Conduct regular inventories and complete stock reports at points of sale.
• Perform customer account reconciliations and monitor payments.
• Carry out other ad-hoc tasks related to commercial activity.

3. Required Profile

Experience

• Minimum of 5 years of professional experience in sales (excluding internships).
• Experience with a major FMCG company in Cameroon is a significant advantage.
• Good knowledge of the local North-West market and distribution channels.

Education

• Minimum of HND degree in Sales, Marketing, Business, or a related field.

Required Skills

• Excellent interpersonal skills and a service-oriented mindset.
• Team spirit and strong collaborative skills.
• Ability to analyze and understand regional market dynamics.
• Driven by challenges, proactive, and highly autonomous.
• Organized, rigorous, and able to work under pressure.