Explore U.S. Conference 2026

By The Bulgarian Small and Medium Enterprises Promotion Agency

Explore U.S. Conference 2026

📅 26 March 2026 🕒 09:30 AM
Hotel InterContinental, Sofia.

The Executive Agency for the Promotion of Small and Medium Enterprises (EAPSME) and the American Chamber of Commerce in Bulgaria (AmCham), with the participation of the U.S. Embassy in Bulgaria, are pleased to invite you to the international conference “EXPLORE US,” to be held on 26 March 2026 at the InterContinental Hotel, Sofia.

The conference aims to provide details, recommendations, and valuable advice on market entry, investment promotion, and establishing a business in the U.S., as well as to offer an in-depth analysis of the market’s diversity. Practical sessions will focus on the sectors where Bulgarian companies have the greatest or least potential in the U.S. market. Experts from the U.S. will explore key topics such as market entry and growth, sales cycles, e-commerce, customer acquisition, imports, distribution, and more. Additionally, Bulgarian companies with successful businesses in the U.S. will share their experiences.

The U.S. economy is the world’s largest consumer market and a leading driver of innovation, technology transfer, project financing, and global energy security. With an annual GDP of over $30 trillion and a population of over 325 million, the U.S. represents the most attractive market for trade and investment. It offers unparalleled diversity, a culture of innovation, and the most productive workforce. Companies of all industries and sizes can find ideas, resources, and opportunities for success and growth.

As part of the event, the “SelectUSA” program of the U.S. Department of Commerce will be presented, aimed at showcasing opportunities to support Bulgarian companies seeking to develop business relations in the U.S. market. In addition to the program, representatives of the Consular Section of the U.S. Embassy in Bulgaria, as well as of the U.S. Department of State, will participate to provide additional information regarding the process of issuing business visas and the conditions surrounding it.

If you are interested, you should register on the event profile by 23 March 2026.

Additional information can be obtained from Kristin Dermendzhiev at +359 2 940 79 47 and Asya Andreeva at +359 2 940 79 36.

Participation in the event is free of charge and is organized under Project BG16RFPR001-1.013-0001 “Implementation of measures for the internationalization of Bulgarian SMEs by supporting the activities of the Executive Agency for Promotion of Small and Medium-sized Enterprises (EAPSME) – Phase 2,” in implementation of Activity 7: “Organization and conduct of business forums, conferences, contact exchanges and other business events with bilateral meetings or networking between Bulgarian and foreign companies in the country,” financed by the European Regional Development Fund through the programme “Competitiveness and Innovation in Enterprises” 2021–2027, under which EAPSME is the institutional beneficiary.

Registration