Promotion of private-sector development in the wine sector in Georgia

Description:

The main objective of the intervention was to support and to further develop the GIZ program Private Sector Development South Caucasus.

Services:

Support NWA in the definition of detailed specifications for qvevri wines
Assessment of the hygienic status of Qvevri pots => recommendations were given on how Qvevri pots can be cleaned properly and kept clean throughout the full year so that contaminations are reduced to a minimum.
The Qvevri methodology requires intense care for hygiene and fermentation control as any “impurity” can introduce microorganisms that are not always beneficial. => recommendations were developed, discussed and introduced so that this part of the wine identity can be maintained while achieving a high quality.
Inspection in vineyards and grape production, appraisal of the Qvevri wine production process and inspection of the cellars.
Study on Economics of Qvevri wine production
Qvevri pot analysis
Definition of a Qvevri Wine identity
Elaboration of a business plan for the cluster members
Registration of the Qvevri Wine cluster as a trademark in Germany
Organisation of a first German-Georgian Qvevri Wine Fair
Harmonisation of wine to custom requirements
Advise NWA in preparation in cluster management practices
Support NWA in the definition of road map for vineyard catastre to achieve countrywide coverage
Accompany NWA in optimising their data collection and processing activities  (data entry, interpretation and application)
Analyse existing wine/vine legislation famework in Georgia in the context of DCFTA, Support NWA in the preparation of amendments to the existing framework in harmonization with EU regulatory framework
Analyse training needs of the NWA Degustation Committee, adapt and prepare training concept and material
Preparation of wine manual
Support local partners in the institutional set-up of wine education centre (including facilitation of exchange between Georgian key actors and German TVET institutes); integration of  the dual education system in Georgia in the educational regulatory frame
Promotion campaign for dual system