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Elaboration of marketing analyses and researches for JSC „Apa - Canal Chisinau"
Details
Locations:Moldova
Start Date:Nov 1, 2012
End Date:Feb 28, 2013
Sectors: Marketing, Research
Description
Sponsor: JSC Apa-Canal Chisinau.
Goal: To strengthen relationships with various public categories and promote Apa-Canal's image.
Objective: To prepare marketing analyses and researches for the water company.
Results
- Marketing plan for the promotion of the company’s investment projects;
- 6 public debates with the stakeholders;
- One survey on society’s attitude toward the implementation of investment projects;
- 5 public debates with experts in the field (two TV shows and three radio shows);
- Elaboration of one promotional leaflet for the Company;
- 2 promotional articles elaborated and published in mass-media;
- Investment projects prepared and promoted within the Chisinau Municipal Council;
- The Company’s web page improved;
- Organization of a festive event on the occasion of the 120th anniversary of Apa-Canal.