Artificial Intelligence Solution Protecting Identities from Face Recognition: D-ID

Programme(s): 

H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
H2020-EU.3. - PRIORITY 'Societal challenges
H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies

Topic: EIC-SMEInst-2018-2020 - SME instrument

Call for proposal: H2020-EIC-SMEInst-2018-2020

Funding Scheme: SME-1 - SME instrument phase 1

Grant agreement ID: 854762

Project description: Artificial intelligence shields face recognition
The use of face recognition has surged in recent years, facilitating the identification and authentication of peoples' identities. The need to secure those identities is crucial. Face images, when stored in enterprise databases or circulated through the web, pose a huge safety risk that could lead to breach of privacy rules, even identity theft. These threats are rising as the Face Recognition market grows. D-ID is an innovation that helps companies protect the privacy of face images while preserving their optimal use through facial recognition-jamming technology. The innovation is key to strengthening compliance with the European Union's General Data Protection Regulation and reducing the potential for fines and lawsuits.

Objective: "Dramatic advances in Face Recognition (FR) technologies in recent years have led to proliferation of the use of automated recognition of people’s face images, facilitating the identification or the authentication of a person. However, facial recognition can be as scary as it is useful. The statement ""Your face is your identity"" has become ever more critical with the proliferation of FR. Face images, when stored in enterprise databases or disseminated through the web, pose significant risks of misuse, violation of fundamental privacy rights, unauthorized tracking and even identity theft. These threats are growing swiftly, with the growth of the FR market. As a result, privacy regulations, such as the EU General Data Protection Regulation, now address face images not just as personal information, but as sensitive personal information, subjecting this data to strict privacy protection measures, security standards, and potentially huge fines and lawsuits, in case of data breaches. D-ID™ is a high-risk/high-potential innovation that introduces a disruptive solution to assist companies to privacy-protect face images, while concurrently preserving their visual similarity (hence optimal usability) of the images, thus, strengthening compliance with the EU’s General Data Protection Regulation and reducing the risk for fines/lawsuits, as well as damaged reputation. "