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Services for the creation of laboratories for actions to promote the enhancement of the environment, the traditions, and professions of local identity- Project S21

Last update: Jul 10, 2015 Last update: Jul 10, 2015

Details

Locations:Italy
Start Date:Jan 1, 2008
End Date:Dec 31, 2008
Contract value: 255,000
Sectors:Marketing, Media and Communications
 Marketing, Media and Communications
Categories:Consulting services
Funding Agencies:
Other
Date posted:Apr 30, 2014

Associated funding

Associated experts

Description

The service consisted in a project of territorial marketing for local development aimed at the enhancement and promotion of the Regional Park of Taburno Camposauro. Activities implemented: (i) press conference to launch the project; (ii) didactical laboratories; (iii) collection, cataloguing and creation of a data-base in off-line version on DVD and on-line version managed via the Web 2.0 tools; (iv) short film in traditional costume; (v) study tours for tour operators and specialist journalists; (vi) final event; (vii) communication campaign carried out through the main local, regional and national media (TV, radio and press).

FUNDING: Campania Region.

EXECUTING AGENCY: Regional Park of Taburno Camposauro.

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