Wine Growers Nova Scotia – Export Exploration to Denmark

The Winery Association of Nova Scotia was formed in 2002 and works to build awareness of the Wines of Nova Scotia brand, serve as a voice for wineries, and work closely with all government levels to grow the industry and expand market opportunities for the sale of Nova Scotia wine. In 2020, the association rebranded to Wine Growers Nova Scotia (WGNS) to align with Wine Growers Canada and other wine regions across the country.

In collaboration with Wine Growers Nova Scotia (WGNS), wineries from the Annapolis Valley participated in an in-market exploratory trade mission to Copenhagen, Denmark in March 2023. Kisserup International Trade Roots was contractually engaged by WGNS to provide educational seminars in the market, B2B matchmaking, and logistics support before, during, and after the mission.

Kisserup fully met the contractual obligations and completed all the project elements and deliverables as per the contract. This project was completed on time and budget.

Highlights of Services Provided:

• Coordination with the Embassy of Canada to Denmark, and the Canadian Trade Commissioners Service to ensure alignment with the Taste of Canada event
• Event creation, including:
  • Sourcing locations and contracts
  • Guest list development
  • Targeted advertising and outreach campaign to increase local awareness of events (developing social media content)
  • Book and create wine-tasting events at local in-market establishments
  • Handling invitations and RSVPs
  • Booking catering for events (not including actual food and beverage costs)
• Research and creation of a 1-page overview for Doing Business in Denmark
• Creation of Statement of Work per winery
• Conducted research and engaged the local wine and spirits ecosystem to set up educational sessions
• Stakeholder engagement to facilitate B2B matchmaking
• Handling samples for buyers and sommeliers post B2B meetings.