Regional Information Campaign in Framework of the Advocacy Campaign on Inclusion of Migrants

Reference No: RFQ-KZ006-23/ALA

Contract No: 86/2023/AST

Description: provision of Regional information campaign in framework of the advocacy campaign on inclusion of migrants
Under the direct supervision of the National ProgrammeOfficer, the successful service provider will:
• identify the most effective communication channels to reach IOM target audiences (geolocation is the Republic of Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan).
• provide targeted online information, considering gender, sex, age characteristics of the IOM target audience, including labor migrants and members of their families, migrants, and victims of human trafficking. Also, ranking and selection of the audience by social interests, preferences and key queries in search engines.
• create, develop and produce animated videos (not less than 5) no longer than 30 seconds each (topic and text will be specified at the time of approval), with the call to click the link (to be specified at the time of approval).
• purchase traffic in real time through the interfaces of advertising systems (relevant sites for IOM Central Asia), which will allow to buy specific users of necessary amount rather than the entire block of traffic.
• provide advertising to promote the IOM page to which the call to click the link will be made using the above-mentioned tools.
• provide statistics to IOM regarding the number of views, clicks, likes and follow-ups on referral links.
• provide IOM with any data regarding the effectiveness and coverage of online materials every month.

Duration of work: maximum 6 months