Creative Innovation Lab: Unframed Augmented: UC_A

Programme(s): Creative Europe Programme (CREA)
Topic(s): CREA-CROSS-2025-INNOVLAB
Type of action: CREA Project Grants

Project ID: 101251849

Objective
Unframed Augmented, spearheaded by Lucid Realities and Unframed Collection, aims to develop new tools, solutions and business models towards the immersive digital landscape by enhancing user experience, accessibility, and distribution of virtual reality (VR) content across Cultural and Creative Industries in Europe. As the first B2B distribution platform dedicated to immersive narrative experiences, Unframed Collection serves cultural institutions such as museums, galleries, and educational organizations, fostering a cross-sectoral synergy between culture and narrative immersive experiences. Objectives: 1. Innovative userexperience development - Create advanced virtual worlds utilizing generative AI to enrich user engagement and interaction. 2. Accessibility solutions - Develop tools that ensure inclusivity for users with disabilities, thereby broadening the audience reach of immersive works. 3. Network expansion - Strengthen existing networks and create new partnerships across Europe, with all-in-one and modular solutions, to enhance the distribution of immersive experiences. 4. Digital literacy and acculturation - Develop training and educational modules to support learning and mutual exchange across sectors. 5. Editorial strategy extension - Expand the narrative scope of immersive works and the understanding of innovative practices in cultural venues, with thematic features. Expected outcomes: - Development of 10 customized 3D environments and 30 educational tools, enhancing the platform's offerings. - Increased accessibility through innovative features like audio descriptions and alternative navigation methods. - A robust network of over 600 cultural and creative stakeholders, facilitating collaborative projects and knowledge exchange. - A significant rise in subscriptions and user engagement across the platform, reinforcing Unframed Collection's position as a leader in the distribution of immersive contents in Europe.