Service Provider for Transforming Education in Pakistan

Contract for: Service Provider for Transforming Education in Pakistan

Purchase order number: PO 5838

Objective:

Pakistan faces an education emergency, with millions of children out of school and few of the rest learning enough to contribute fully to prosperity and security. A dramatic and rapid education transformation is possible, but only if parents become a more powerful voice for change, demanding greater urgency from their leaders, higher standards in schools, and greater commitment from their children’s teachers.

Politicians – and those who influence them in the business community, military, judiciary, and the media – must respond to this demand for change, pushing education to the top of their list of priorities, and making the hard choices that will be needed to reform schools and provide the finance needed to expand the education system.

The Transforming Education is not a traditional aid project; rather, it is a legacy campaign. It complements the UK’s £650m investment in education in Pakistan by seeking to make education politically relevant - success will be measured by having Pakistan’s political leaders, administrators and teachers deliver better quality education, and having Pakistani parents and citizens demand it.

DFID is seeking an Service Provider (SP) to deliver its Transforming Education in Pakistan (TEP) programme. TEP is not a traditional aid programme but an approach to using political advocacy, media, civil society, international pressure and data/evidence to: 1) ensure politicians are galvanised to deliver better quality education and 2) give parents the information, advice and guidance they need to demand better quality education.

The TEP programme will be split into three main phases:

• Awareness (phase one): building the research base, segmenting groups of recipients and stakeholders, indentifying champions and coalitions that will underpin the programme and developing campaign strategies.

• Resonance (phase two): Increase resonance of the education emergency in Pakistan before the election (tbc but likely in October 2012).

• Action (phase three): gain specific commitments from parents, civil society, teachers and politicians.

6. The TEP SP will work seek to identify, nurture and support talented and passionate campaigners, creative professionals, media houses, and education champions from across Pakistan, bringing in international expertise where necessary, especially from countries that have recent experience of building their own education systems to achieve outputs and outcome of TEP. The SP needs to show how it will seek out, commission and support others to campaign on education.