České dráhy (ČD)/Czech Railways

Setting the company’s key strategic goals is essential for clearly profiling and defining it, so that the composition of its portfolio of services offered, resources and means for achieving these goals is unambiguously subordinated to the set corporate vision.

Passenger rail transport represents one of ČD’s basic activities. Among the main purchasers of passenger transport services are the regional administrations and the state, represented by the Ministry of Transport. In passenger transport, ČD places great emphasis on introducing its products to customers. Applying this rule assumes access to the market based on segmentation of the customer spectrum. All plans are based on marketing principles. The activities of passenger transport are realised by the section of the deputy CEO for passenger transport at ČD’s General Directorate.