WildAid

WildAid is a registered non-profit based in San Francisco with programs in the United Kingdom, China, Canada, India, Indonesia and Ecuador.

WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.

The illegal wildlife trade is estimated to be worth over $10 billion (USD) per year and has drastically reduced many wildlife populations around the world. Just like the drug trade, law and enforcement efforts have not been able to resolve the problem. Every year,  hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing the demand for these products, with the strong and simple message: when the buying stops, the killing can too. 

With an unrivaled portfolio of celebrity ambassadors and global network of media partners, we are able to deliver high-impact, culturally-sensitive multimedia campaigns, leveraging well over $200 million (USD) in pro-bono media support, and reaching one billion people every week.

The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand in expanding economies. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, WildAid works to reduce global consumption of wildlife products and to increase local support for conservation efforts. We also work with governments and partners to protect fragile marine reserves from illegal fishing and shark finning, to enhance public and political will for anti-poaching efforts, and to reduce climate change impacts.