Formative Research and Implement Campaign Strategy

Objectives: The primary objective of this tender is to gather consumer insights to develop and implement a demand-generation strategy for nutritious, agroecological foods in Bangladesh. The project seeks to understand behaviors, challenges, and preferences of fathers, mothers, and youth regarding food and nutrition, validate communication materials like posters for effectiveness, provide actionable insights for designing targeted interventions and messaging for demand generation, and implement a demand generation strategy through a campaign. It will target study locations in Dinajpur and Rangpur to conduct consumer research and engage in social marketing to support this undertaking.