RFP - Consultant For Market Level Assessment of Key Food Staples (Edible Oil, Milk, Wheat Flour, Salt, Rice) In Uttar Pradesh And Karnataka

Objectives: The primary objective of this consultancy is to provide comprehensive support for conducting a market-level assessment in the states of Uttar Pradesh and Karnataka. This involves ensuring the collection of a clean and accurate data set, conducting thorough data analysis, and preparing detailed reports that capture findings effectively. The study aims to understand the availability, retail penetration of branded staples (wheat flour, rice, edible oil, salt, and milk), and record their labelling and storage conditions in various retail outlets. Another aim is to verify the fortification quality of edible oil brands for their Vitamin A and D content against national standards.