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The role of trade as a driver of economic growth and poverty reduction has long been recognized, as manifested in various World Trade Organization (WTO) platforms and the principles behind Aid for Trade. The proposed PBL program aims to support the expansion and diversification of Bhutan's tradein trade partners and productsby unblocking policy bottlenecks, establishing institutional structures, filling legal and regulatory gaps, and rolling out new business processes and procedures. It aligns with the government's National Export Strategy 2022 and the 13th Five Year Plan (FYP), 20242028, which identifies the country's limited trade engagement as a barrier to deeper integration into the regional and international economy.

ADB - Asian Development Bank - based in Manila, Philippines since 1960.
The Asian Development Bank aims for an Asia and Pacific free from poverty. ADB in partnership with member governments, independent specialists and other financial institutions is focused on delivering projects in developing member countries that create economic and development impact.
As a multilateral development finance institution, ADB provides:
Entails initiatives that promote entrepreneurship, strengthen competitive markets, and expand domestic and international trade opportunities.