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Asian Development Bank (HQ)

GRANT-0169 PRC: Shaanxi Qinling Biodiversity Conservation and Demonstration Project - D4.2 Marketing/Ecotourism Strategy and Business Plan

Last update: Sep 24, 2018 Last update: Sep 24, 2018

Details

Location:China
China
Category:Consulting services
Status:Awarded
Sectors:Tourism, Marketing & Media
Contracting authority:
Funding Agency:
Asian Development Bank (HQ)
Eligibility:Organisation
Budget: USD 250,000
Date posted: Nov 11, 2016

Attachments • 2

Associated Awards

Project cycle timeline

STAGES
EARLY INTELLIGENCE
PROCUREMENT
IMPLEMENTATION
Cancelled
Status
Programming
Formulation
Approval
Forecast
Open
Closed
Shortlisted
Awarded
Evaluation

Description

GRANT-0169 PRC: Shaanxi Qinling Biodiversity Conservation and Demonstration Project - D4.2 Marketing/Ecotourism Strategy and Business Plan (39321-013)

Primary Expertise 
Marketing/Ecotourism Strategy and Business Plan
TOR Keywords 
Marketing/Ecotourism Strategy and Business 
Plan

Objective and Purpose of the Assignment
    
Purpose
5. Service Provider will work with FPMO, QNBG, SARC and marketing specialist of ecotourism to help 
develop the ecotourism and marketing strategy for the QNBG and SARC. Through these processes, they 
will reach an agreement in the market operational brand strategy and market strategies and 
promotion, to develop the implementing work which support the production-based and service-based 
and meet the requirements of the implementation of the visitors. The service provider will make 
sure the strategy is correct by accurate market research, and sufficiently consider the needs of 
the market by different market segments.

Date Published: 11-Nov-2016.
Deadline of Submitting EOI: 10-Dec-2016 11:59 PM Manila local time.

Package Number
    D4.2
Package Name Marketing/Ecotourism Strategy and Business Plan
 
Advance Action
    Read only Checkbox Not Checked Yes
    Read only Checkbox Checked No
Engagement Period
    6
    MONTH
 
Consulting Services Budget
USD
    250,000
Budget Type
    Read only Checkbox Not Checked Estimated
    Read only Checkbox Checked Maximum
Approval Number 0169
Approval Date 22-Oct-2009
Estimated Short-listing Date 11-Dec-2016
Estimated Commencement Date 01-Feb-2017
Open to non-Member Countries
    Read only Checkbox Not Checked Yes
    Read only Checkbox Checked No
Additional Information
 
Possibility of contract extension
    Read only Checkbox Not Checked Yes
    Read only Checkbox Not Checked No
    Read only Checkbox Checked Not known
     
Possibility of consideration for downstream assignment
    Read only Checkbox Not Checked Yes
    Read only Checkbox Not Checked No
    Read only Checkbox Checked Not known
     
Indefinite Delivery Contract (IDC)
    Read only Checkbox Not Checked Yes
    Read only Checkbox Checked No
   
Country of assignment
    China
Country of eligibility for national consultants
    Same as country of assignment
Contact Information
 
Project Officer Duan Kai
   
Email duankaiwjy@vip.sina.com
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tender Background

About the Funding Agency

ADB - Asian Development Bank - based in Manila, Philippines since 1960.

The Asian Development Bank aims for an Asia and Pacific free from poverty. ADB in partnership with member governments, independent specialists and other financial institutions is focused on delivering projects in developing member countries that create economic and development impact.

As a multilateral development finance institution, ADB provides:

  • loans
  • technical assistance
  • grants

 

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About the Sectors

Tourism

Focuses on the development and management of tourism activities and services that support leisure, recreation, and sustainable travel.


Key areas:
  • Tourism development and destination management
  • Leisure, recreation, and hospitality services
  • Eco-tourism, agro-tourism, and nature-based tourism
  • Hotel, resort, and travel agency operations
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Marketing & Media

Supports initiatives that enhance communication, branding, information dissemination, and public engagement through marketing and media channels.


Key areas:
  • Marketing strategy and market research
  • Advertising and promotional campaigns
  • Media production and broadcasting
  • Public relations and strategic communication
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Locations

China

China has implemented one of the world’s largest infrastructure investment programmes, encompassing high-speed rail, ports, airports, energy systems and digital networks. Infrastructure expansion has underpinned rapid urbanisation, industrial growth and global trade integration. State-directed financing and policy coordination have enabled large-scale project delivery domestically and internationally. Managing debt sustainability, demographic change and the energy transition defines the next phase of development.

Nr. of tenders: 19708
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Nr. of jobs: 33
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