From Behavior to Values: An Unexplored Process of Personal Value Development: BeValue

Programme(s): HORIZON.1.1 - European Research Council (ERC) 

Topic(s): ERC-2022-COG - ERC CONSOLIDATOR GRANTS

Call for proposal: ERC-2022-COG

Funding Scheme: HORIZON-ERC - HORIZON ERC Grants

Grant agreement ID: 101087000

Objective:

Given their role as powerful motivators of behavior, values are a key focus of educational programs, but are difficult to remold once set. Our and other’s recent longitudinal studies of youth indicate that changes in behavior may lead to changes in values—and may be a more efficient way to alter values than seeking to directly modify them. This behavior-value link opens a new theoretical avenue for studying value changes. In BeValue, I propose to conduct the first-ever systematic assessment of the bahavior-value link. I will build a novel, comprehensive theoretical model for understanding and testing how behavioral changes affect values. The theoretical model will answer three fundamental questions: What is the impact of behaviors on values? What are the mechanisms that explain this process? What conditions or Given their role as powerful motivators of behavior, values are a key focus of educational programs, but are difficult to remold once set. Our and other’s recent longitudinal studies of youth indicate that changes in behavior may lead to changes in values—and may be a more efficient way to alter values than seeking to directly modify them. This behavior-value link opens a new theoretical avenue for studying value changes. In BeValue, I propose to conduct the first-ever systematic assessment of the bahavior-value link. I will build a novel, comprehensive theoretical model for understanding and testing how behavioral changes affect values. The theoretical model will answer three fundamental questions: What is the impact of behaviors on values? What are the mechanisms that explain this process? What conditions or