Media 360°

The objective of the MEDIA 360° support is to exploit synergies among existing ecosystems, to develop further cooperation potential, to reach economies of scale across different supported activities, create impact across the value-chain.

The action shall support a package of activities related to facilitating the creation and promotion of European content, and/or the uptake of new technologies or business models for the audiovisual sector. The activities shall benefit across the value chain (“Talent and Skills”, “Markets and Networking”, “Support to international co-productions”, “Innovative tools and business models” and “Audience activities”) implemented by recognised European players, resilient to change and in capacity to attract a large European and international participation. The applicants shall be able to present a global integrated strategy, behind the package of proposed activities, and to demonstrate their strong added-value and structuring effect for the whole European audiovisual industry. Initiatives will aim at reinforcing the capacity to create, produce and promote in an agile approach, high quality European works in all formats and for all platforms able to compete in a global market.

Expected results:

• Improve the efficiency and competitiveness of European organisations with a high level of expertise and experience in several audiovisual areas, at European and international level, through of a reduction of the administrative burden;
• Incentivize the experimentation of new business models and enhance the capacity to access finance through a clear multi-annual support of the MEDIA programme.
• To promote sustainable and more environmentally-respectful solutions for the audiovisual industry

Description of the activities to be funded under the call for proposals

Projects must cover activities in at least two of the following segments:

1) Activities covered by the "Talent and skills" support of the Creative Europe-MEDIA strand. Activities may take the form of training courses and/or mentoring programmes based on innovative learning, teaching, mentoring and coaching methods, using the latest digital technologies, with a strong focus on e-learning provision and the creation of MOOCs.

The focus should be on the improvement of skills and competences adapted to the evolving market practices. In particular training, mentoring and capacity building activities should aim at:

1. Facilitating the learning and acquisition of new skills and expertise including new ways of storytelling, knowledge sharing from peers and senior professionals, notably via mentoring activities, in particular for women and less represented groups of society and best practices of dissemination among all participating professionals;
2. Enabling access to European and international professional markets, developing new business models and strengthening international cooperation in the audiovisual sector;
3. Fostering co-operation between players from different groups of countries to ensure knowledge transfer and relevant mentorship opportunities and reinforcing the capacity of professionals from low production capacity countries[1].
4. Training activities on sustainability and more environmentally-respectful solutions for the audiovisual industry.

2) Activities covered by the "Markets and networking" support of the Creative Europe-MEDIA strand. The support is foreseen for activities aiming at:

• Promoting European and international co-productions including feature films, short films, video games, television series and cross media;
• Easing access for professional to audiovisual trade events and markets, both physical and online;
• Increasing the circulation of European works, in Europe and worldwide on all platforms in all formats.

Special attention will be given to applications presenting adequate strategies to ensure a more sustainable and environmentally-respectful industry. When activities include physical events, the process to acquire a a sustainability certification should be launched within the project period.

3) Support for international co-production (between a company based in a country participating to the Creative Europe MEDIA strand and a company based in a country not participating to the MEDIA strand)

4) Activities covered by the support to the development and/or the spread of “Innovative tools and business models” to increase the availability, visibility and audience of European works in the digital age and/or contribute to increase the competitiveness and the greening of the European audiovisual industry.

5) Audience activities providing mechanisms for pan-European cooperation with the aim to stimulate interest and increase knowledge of audiences in European films and audiovisual works including specific programmes on film heritage.

Projects providing mechanisms to increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development and education.

Once these requirements are fulfilled, projects may also introduce other activities in line with the objectives of the Call. Priority will be given to B2B activities. B2C activities (audience activities other than those covered by Support to networks of festivals) are not a priority but they could be part of the application only if well integrated in the global strategy of the action and clearly showing their added value.

Special attention will be given to applications presenting adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness[DFG(1] .