Brand Strategist

Background

Alinea International is looking for experts for the upcoming strategic communication project to support the Government of Ukraine (GoU). The purpose of the project is to enhance the GoU capacity to conduct data-driven communications through improved understanding of the needs, attitudes and perceptions of the Ukrainian citizens in order to inform communication strategies, campaigns and activities to counter malign influence and disinformation and strengthen critical thinking during the ongoing war. The project will also facilitate cross-agency coordination to ensure better quality of crisis communications and strengthen ongoing efforts of the GoU to withstand the Russian military aggression and promote early recovery efforts.

Scope of work:

The expert will ensure all activities are delivered in time and are appropriately documented. S/he is expected to work closely with the Creative Director in Ukraine and participate in relevant project meetings. The broad scope under this position includes the following components:

• Development of branding strategy and identify for the project and its individual activities e.g. campaigns. Upon request of the donor or project beneficiaries, expert may be responsible for designing branding and messages for specific institutions and their actions in terms of promoting specific policies and measures.
• Drafting of message for audiences, for both reaction and proactive work streatms. 
• Measuring effectiveness of communucation messages and building audience journey and engagement for individual campaigns.

Expert Profile:

The expert is expected to meet the following requirements related to her/his qualification, skills and professional experience:

• A creatively minded manager with proven track record of managing cross-functional teams in communication projects.
• Demonstrated experience of building branding for social impact projects and campaigns supported by international donors, government agencies and the private sector.
• Experience in crisis communications.
• Ability to working in ambiguity is considered a strong advantage.
• Strong understanding and skills of designing data-driven communications based on audience insights and specific characteristics of distinct target audiences.
• Experience of planning behaviour change campaigns aimed to influence/change specific behaviours and actions of target audiences to achieve positive impact.
• Fluency in English, Ukrainian and Russian, written and spoken.

 If you would like to apply for a position, please send your CV and cover letter with “Brand Strategist” in the subject of your email to employment@alineainternational.com by 7 July 2023.