TUI e-Academy Consultant

BACKGROUND

The TUI e-Academy is an initiative by the TUI Care Foundation addressing educational equity in emerging nations. The e-Academy offers free online courses focusing on career development and sustainable tourism. Though an innovative digital learning platform, it provides access to high-quality education, fostering professional growth and reskilling. Learners can progress at their own pace and receive a certificate upon course completion.

The platform was launched in 2023 and is composed of two modules: the Career Academy, which is targeting people in holiday destinations who want to kick-start a career in tourism hospitality, and the Sustainability Academy, which focuses on entrepreneurs or business founders looking to make their organization a frontrunner in sustainability.

Now entering its second year of existence, the TUI Care Foundation intends to expand the distribution and marketing of the platform by connecting with strategic partners that will support in raising awareness and usership of its e-Academy to 50,000 users.

KEY RESPONSIBILITIES

STAKEHOLDER MAPPING

• Mapping potential stakeholders that can act as awareness multipliers for the platform
  • Vocational training institutions (TVATs)
  • Tourism industry associations/ organizations
  • Small and medium hotel groups
  • Project partners of the TUI Care Foundation
• Provide specialist insights into the mapping process from a regional point of view, specifically in Caribbean / LATAM or East and South Africa
• Distinguish which potential partners also have potential as a learning partner to co-develop new courses or as an endorsing entity for a specific course
• Act as the focal point and liaise closely with partner organizations
• Engage stakeholders and present the TUI e-Academy, creating a vibrant community around it

PLATFORM MARKETING

• Create outreach and marketing plan
• Develop outreach partnership model and kit
• Develop innovative communication strategies and formats
• Develop media materials in collaboration with partners
• Plan and create content for social media and other channels
• Identify PR opportunities such as printed/online media and fairs
• Represent and speak on behalf of the TUI e-Academy at relevant external events

WHAT WE ARE LOOKING FOR

• A proactive mindset and can-do attitude
• A minimum of 5 years’ experience in the tourism industry  
• Experience in learning and development, ideally with previous experience in the deployment of e-learning solutions
• Experience in working with Technical and Vocational Education and Training (TVET) institutions in tourism destinations 
• A passion for development cooperation and creating positive impact in tourism destinations
• Solid experience in delivering effective and outstanding communications
• Personal preference for working in complex international contexts with a focus on developing and emerging countries

 SKILLS

• Evidence of previous experience and knowledge in Caribbean, East or South African regions
• Extensive network of contacts among the target groups for the stakeholder mapping is desired
• Creativity in the use of communications to enhance awareness for a non-profit platform and/ or to build platform reputation.
• Ability to build excellent relationships and the dexterity to operate in a complex matrix environment.
• Knowledge of stakeholder mapping and engagement
• Fluency in English or Spanish depending on relevant focus region. German, Spanish or other Caribbean or East/South African languages desired
• Excellent planning, management and organizational skills
• Influencing and negotiation skills