Purple Squirrel Economics

Have you ever seen a purple squirrel? No? But that is the point! Purple squirrel is a term used by recruiters to describe the ideal - and often impossible to find - job candidate with precisely the right education, resume, professional qualifications, and social skills that perfectly match a job's requirements. They must be eager to learn, yet have years of directly relevant experience, be diligent self-starters and strategic thinkers in the office, and polished and tactical with clients. In short, they are all but non-existent. Healthcare reimbursement decisions are based on a highly-regulated set of parameters and requirements - at once systematic, comprehensive, detailed, and current - can be equally elusive. Preparing a successful HTA submission with evidence taken from myriad incompatible data sources can be an overwhelming challenge to Market Access leaders, many of whom are faced with limited resources and rigorous, unforgiving timelines.

 The dream solution for this challenge is the Purple Squirrel of Health Economics & HTA, putting together all of these seemingly incompatible parameters, as your partner, in formulating an effective and successful HTA submission. We are your partner in an ultra-competitive industry that demands that rare, elusive mix of skills, education, and hands-on experience to aid your organization in its quest for success.  We are a company that prides itself in being systematic in what we do, comprehensive and detailed in what we deliver, and responsive and up-to-the-minute with clients — with the demonstrated ability to create a user-friendly interactive digital platform that is both adaptable and cost-effective for each and every one of our clients, both large and small. With PSE, Purple Squirrels DO exist.