Population Services International

Population Services International (PSI) is a non-profit organization headquartered in Washington, D.C. We have a network of locally rooted, globally connected organizations, and our focus is to achieve consumer-powered healthcare. We believe in people-centered health systems that ensure quality, affordable care wherever and whenever it is needed.

Operating in over 40 countries, our mission goes beyond sexual and reproductive health (SRH) to address broader health needs. We engage in programs related to family planning (FP), sexual and reproductive health (SRH), HIV/AIDS, malaria, maternal and child health (MCH), as well as water, sanitation, and hygiene (WASH). Through our social marketing initiatives, we distribute affordable and accessible health products globally.

With over 50 years of global experience, we have been at the forefront of developing innovative solutions to complex global health challenges. We continuously push boundaries, break taboos, and set trends in our work. Our collaborations span across public and private sectors, as well as local communities, to meet essential health needs and develop solutions that ensure quality, affordable care.

In Pakistan, for over 30 years PSI with its independent network member and local NGO partners has been implementing social marketing, social franchising and behaviour change communication programs in family planning and reproductive health. In 2017, PSI signed a memorandum of understanding (MOU) with Pakistan's Ministry of Interior (MOI) and has been working as a branch office of PSI Washington.

By 2022, PSI, together with our network members, reached an estimated 35.5 million consumers reached with primary healthcare products and services, including in family planning, malaria, HIV, TB, and sanitation services. Additionally, over 14.6 million users were reached through accelerated market growth and systems change. Moreover, 5.8 million consumers were reached through our social business model. By leveraging insights gained from our direct work with consumers, communities, government, and businesses, we create and scale consumer-powered healthcare programs. Our approach includes community-level interventions and demand-side strategies such as behaviour change communication (BCC), social marketing, mass media, and edutainment. Through evidence-based tools and programs, we develop solutions for consumers and providers across various health domains.

What sets us apart is our focus on measurable health impact. We measure our effect on disease and death, like how for-profit organizations measure revenue and profits.

Our mission at PSI is to make it easier for all people to lead healthier lives and plan the families they desire.

Please visit our web site (www.psipakistan.org) for additional background information about PSI, including a description of our major program areas and a list of the countries in which we operate.