Public Relations (PR) Expert

Objective of the Consultancy
The objectives of the consultancy are to:
1) Craft a Distinctive and Authentic National Brand for Suriname, that:

• reflects the rich culture, natural beauty, unique heritage, products from Suriname and showcasing the promising investment opportunities available in Suriname.
• Increases the visibility of Suriname globally, positioning it as an attractive destination for tourists, investors, and potential business partners.
• Inspire national pride and unity through a compelling, shared narrative that resonates with the people of Suriname.
  Ensure seamless execution of the brand across multiple platforms and through impactful international campaigns.

It is important that consultants deliver a hard-nosed and pragmatic brand for Suriname and SITA that, while acknowledging Suriname’s many impressive natural attributes, also supports the country to diversify economy away from a focus on extractives towards sectors that will lead to economic growth and prosperity across the nation.

2) Develop a dynamic and recognizable brand identity for the Suriname Investment and Trade Agency (SITA), which:

• Elevate awareness of SITA’s services and expertise
• Cultivates customer loyalty and trust in SITA’s capabilities.
• Drives SITA’s growth by attracting new clients and retaining existing ones, positioning the agency as a key player in facilitating trade and investment opportunities.

EXPECTED PROFILE

Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
Years of Experience: Minimum of 7 years of experience in public relations and communications.

Type of Experience:
• Proven experience in managing PR campaigns, media relations, and stakeholder engagement.
• Experience working on national branding campaigns and organizing large-scale public events (e.g., brand launches).
• Experience working with government entities and handling communications related to national projects.

Additional Requirements: Excellent written and verbal communication skills in English. Fluency in Dutch is a desirable asset.

We appreciate your interest in this opportunity. Kindly note that only candidates who meet the required profile will be contacted. If you have any questions or need more information, don’t hesitate to contact us at dem@dem.es