Digital Marketing Expert

Objective of the Consultancy
The objectives of the consultancy are to:
1) Craft a Distinctive and Authentic National Brand for Suriname, that:

• reflects the rich culture, natural beauty, unique heritage, products from Suriname and showcasing the promising investment opportunities available in Suriname.
• Increases the visibility of Suriname globally, positioning it as an attractive destination for tourists, investors, and potential business partners.
• Inspire national pride and unity through a compelling, shared narrative that resonates with the people of Suriname.
• Ensure seamless execution of the brand across multiple platforms and through impactful international campaigns.

It is important that consultants deliver a hard-nosed and pragmatic brand for Suriname and SITA that, while acknowledging Suriname’s many impressive natural attributes, also supports the country to diversify economy away from a focus on extractives towards sectors that will lead to economic growth and prosperity across the nation.

2) Develop a dynamic and recognizable brand identity for the Suriname Investment and Trade Agency (SITA), which:

• Elevate awareness of SITA’s services and expertise.
• Cultivates customer loyalty and trust in SITA’s capabilities.
• Drives SITA’s growth by attracting new clients and retaining existing ones, positioning the agency as a key player in facilitating trade and investment opportunities.

EXPECTED PROFILE

Education: Bachelor’s degree in Digital Marketing, Communications, IT, or related field.
Years of Experience: Minimum of 6 years of experience in digital marketing.

Type of Experience:
• Proven experience in developing and implementing digital marketing strategies, including social media, content marketing, and online advertising.
• Experience in creating digital campaigns for national or large-scale brands.
• Knowledge of SEO, social media metrics, and analytics tools to evaluate campaign effectiveness.

Additional Requirements: Ability to coordinate digital campaigns across multiple platforms; fluency in English, with Dutch being an advantage.