Social Media Officer

Purpose and Scope of Assignment

Under the supervision of the Director, Communications, the Social Media Officer will be responsible for amplifying on various social media platforms SEforALL’s priority initiatives and events to create greater visibility and to support resource mobilization and new partnerships. In this role, the successful candidate will be responsible for managing and creating engaging and visually appealing content and posts on SEforALL’s corporate channels that showcase our impact.

Summary of Key Functions

• Social Media Strategy and Planning: Manage a social media content plan/calendar detailing what content is shared, when and on which channels.

• Content Creation: Create engaging, informative, and visually appealing content for platforms including Instagram, X (formerly Twitter), LinkedIn, Facebook, and TikTok.

• Community Building: Grow and maintain a vibrant and engaged community of followers on all social media platforms.

• Organizational Thought Leadership: Contribute to elevating SEforALL's thought leadership by curating and sharing relevant news, articles, and research.

• Social Media Analytics: Monitor and report on social media analytics using tools like Buffer and Hootsuite. Use data-driven insights to refine social media strategies.

• Campaign Management: Plan and execute social media campaigns to support our projects, events, and initiatives.

• Collaboration: Collaborate with cross-functional teams across the organization to ensure social media efforts align with other digital efforts and organizational goals. Liaise externally with partners on joint social media campaigns/efforts.

• Feedback and Reputation Management: Monitor any negative sentiments targeted at the organization or staff and relay the same to the communications and leadership teams.