Kenya’s tourism industry will contribute a record US$8.6 billion to the economy this year, putting it 24% above 2019 levels, according to the World Travel & Tourism Council’s (WTTC) press release. WTTC says the sector will make up more than 7% of national GDP and support 1.7 million jobs in 2025. That’s nearly one in every 12 jobs in Kenya.
The numbers show tourism bouncing back stronger than before COVID-19 hit. Both domestic and international visitor spending are climbing, with Kenyans themselves expected to spend just under KSh560 billion on travel within their own country. International visitors are forecast to spend over KSh300 billion, up 31% from 2019 levels.
The growth reflects Kenya’s growing appeal to travelers seeking authentic experiences. From coastal beaches to safari parks, mountain adventures to vibrant city life, the country offers what modern tourists want.
“Kenya has everything today’s traveller is looking for. Nature, culture, authenticity, and hospitality,” said Julia Simpson, WTTC President and CEO.
Development organizations should take note of tourism’s job creation potential. WTTC projects the sector will support over 2.2 million jobs by 2035—that’s 500,000 new positions over the next decade. International visitor spending could reach KSh409 billion, while domestic spending may hit KSh821 billion.
The tourism recovery offers lessons for other African countries looking to rebuild their economies. Kenya’s success comes from combining natural assets with improved infrastructure, showing how tourism can drive both economic growth and employment across different skill levels.
