Taking the ILO to the people

To coincide with its 100th year, the ILO has announced a Global Campaign, “Taking the ILO to the people”, that demonstrates the relevance of the Organization’s founding mandate to contemporary challenges and its central role in helping build a fairer future for all.

“Work and the search for it touches all of our lives, yet many don’t know the international organization that has helped shape the world of work since 1919. Our objective, through a unified global outreach effort, is to show how the ILO has benefited and continues to benefit people’s world of work experience,” said ILO Communications Director Martin Murphy.

The campaign highlights 25 topics, that concern people’s daily lives, from gender equality and youth employment to climate change and artificial intelligence. Brought to life through a set of dynamic visuals and animations, the campaign is designed for adaptation to local context and use in public spaces and on social media.

Founded in 1919, the ILO brings together Governments, employers and workers to set international labor standards and promote decent work. From the 8 hour day to maternity protection, to measures to eradicate forced and child labor, the ILO has shaped international labor law that has a direct impact on people’s lives.

Original source: ILO
Published on 10 January 2019