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Add to Preferred SourcesThe global plastic pollution crisis is threatening the natural environment on which we depend – impacting oceans, communities, wildlife, and people at an unprecedented rate. While many companies and organizations are committing to curb plastic pollution, some lack a roadmap to follow when implementing these commitments. WWF launched a new activation hub, ReSource: Plastic, to help solve this problem.
WWF estimates as few as 100 companies have the potential to help prevent roughly 10 million metric tons of the world’s plastic waste pollution – If done through the industry, private sector and government collaboration. Even more, this number could triple by inspiring a ripple effect across supply chains and industry sectors.
ReSource seeks to tap into this massive potential by helping companies align their large-scale plastic commitments from aspiration to meaningful, measurable action. ReSource will collaborate with industries to ensure a systems-based approach to addressing plastic production, consumption, waste management and recycling as a single system.
Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.
A recent report by WWF, “No Plastic in Nature: A Practical Guide for Business Engagement,” examined the scope and causes of the plastic waste crisis and laid out a clear and pragmatic guide for businesses to lead the much-needed plastics revolution. This guide provided the vision and foundation for the design of ReSource.
WWF is working to change the way the world sources, designs, collects and reuses plastic – taking the approach that no individual, organization, business or government can tackle the root causes of plastic pollution on their own.
Original source: WWW
Published on 14 May 2019