We are in search for partners to work on HORIZON-MISS-2024-CIT-01-03

Nudgd offers expertise in nudging, behavioral design, and behavioral change, working with climate change mitigation in the areas of mobility, energy, waste, recycling, circularity, food and water. Besides our expertise within behavioral science, we offer a digital platform for establishing climate-friendly habits and behaviors. Cities, workplaces and event organizers use the platform to nudge their employees, citizens, and visitors towards a climate-friendly everyday life.

Mobility Management Plans and Behavioural Change

TOPIC ID: HORIZON-MISS-2024-CIT-01-03

Topic description

ExpectedOutcome:

Projects are expected to contribute to all the following outcomes:

• Better understanding of schemes’ conditions and users’ motivations leading to the uptake of urban mobility management schemes, including identification of levers as well as of challenges and barriers preventing their rapid and wide replication and uptake;
• Enhanced societal acceptance (e.g. measured by actual uptake) of mobility management schemes by relevant categories of “destination” organisations and their users: e.g. schools, universities, hospitals and other health facilities, tourism and leisure sectors, shopping malls, private companies;
• Shift towards low- and zero-emission means of mobility, such as active mobility (e.g. walking and cycling), public transport, shared mobility services or micromobility and a decrease in the use of motorised vehicles, in particularly internal combustion engine driven ones (e.g. through low emission zones);
• Broader acceptance and uptake of smart and bi-directional electric vehicle recharging of electric vehicles to alleviate the need to invest in distribution grid extension due to the increase in the number of electric vehicles used in cities, and to facilitate locally powered zero-emission mobility in cities across electric mobility modes including public transport;
• Guidelines and recommendations for national, regional and local authorities, EU institutions, public and private organisations, introducing the benefits of mobility management schemes and how relevant policy levers and regulations facilitate travels' behaviour change and support sustainable mobility choices by different mobility management scheme users.

Scope:

The shift towards a decarbonised transport system is considered as challenging compared to other sectors of the economy. Achieving urban mobility decarbonisation can involve a variety of policy and technology measures and solutions. However, technological innovations alone are not sufficient for achieving a decarbonised urban transport system. They should be complemented by measures tapping into changes that target travel patterns and generate a shift in the daily mobility behaviour.

Urban mobility management plans are developed by organisations in the public domain (by local and regional authorities) and the private domain (companies, organisations, and institutions) to promote sustainable urban transport as laid out in the Urban Mobility Framework^[1] to reach climate neutrality, reduce congestion, air pollutant emissions, noise and other harmful effects of overreliance on fossil fuels-based transport.

Please, visit the following page to get more information regarding this call: https://www.developmentaid.org/grants/view/1298860/mobility-management-plans-and-behavioural-change?useNavigation=true