Salvador Secretariat of Culture and Tourism/ Secretaria de Cultura e Turismo de Salvador

In line with the objective of the National PRODETUR, the Plan of Action for the city of Salvador proposes interventions that aim at environmental, socio-cultural and economic sustainability of tourism, in order to improve the quality of life of the soteropolitan population.
Main goal

Promote the development of tourism, aiming at increasing the income and formal employment of the population of Salvador, with emphasis on local culture and African descent.
Specific objectives

The specific objectives of PRODETUR Salvador are: to increase tourists' spending on visiting the city, as well as the share of these expenses that benefits the local population and, in particular, the Afro-descendant population, by encouraging cultural and sun and beach tourism, infrastructure improvement and institutional support for tourism management.
Coverage area

PRODETUR Salvador will include PDITS areas with substantial tourism potential identified as priorities, as follows:

1 - Old Center: Historical Center (extended with the inclusion of a larger stretch of Liberdade and Curuzu), Barra / Ondina (extended with the inclusion of Avenida Sete de Setembro in the Vitória stretch to the Graça neighborhood where the Palacete das Arts);

2 - North Atlantic Coast: Farol da Barra stretch to the end of Flamengo Beach;

3 - Red River: Waterfront.