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Pärnu is a resort town with a rich history and attractive present, where it is pleasant to live, great to relax and good to work with. Pärnu's naturally favorable location in the immediate vicinity of the sea and river, the shallow sandy beach opening to the south, the hospitality of the local people and the pleasant urban environment have contributed to Pärnu's development and reputation and made Pärnu a Hanseatic, port, resort and summer capital.