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The message of the Ministry of Commerce focuses on framing the pivotal role entrusted to it in improving the business environment in the Kingdom, through enacting, developing and supervising the application of commercial rules, regulations and policies that are flexible and fair, and deepening strategic partnerships with various relevant authorities locally and internationally to strengthen the bonds of trust between the trader and the consumer and contributes to maximizing the role of the commercial sector in supporting and sustaining the national economy, all by following an integrated system of well-established values that emphasize justice, respect for rights, creativity, teamwork, speed of response and continuous pursuit to provide value-added services that exceed the expectations of all categories of customers.