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The ASEM SMEs Eco-Innovation Center(ASEIC) was established in 2011 to promote cooperation of green growth in Europe and Asia, with a particular emphasis on enhancing eco-innovation of small and medium sized enterprises (SMEs) in both regions. Agreeing on the importance of SMEs as main engines of innovation and growth, Asia-Europe Meeting (ASEM) member countries joined together to establish ASEIC as an international platform for spreading eco-innovation principles and practices among SMEs and assisting them in harnessing the new business opportunities that arise out of such principles and practices.