30+ years of experience in product marketing and promotion and advertising with leading Turkish food & beverage sector companies; 15+ years in senior management positions. ▪ 30+ years of experience developing and implementing food product branding campaigns and brand positioning strategies (Tamek, Lokman, Ulker, Alpella, Tadelle, Sarelle brands); created new brand names (Findikkiran, Giz 4 Dakika, Giz Collection, Sarelle Duo, Gofy Wafers).

▪ Solid experience with market research studies, conducting analysis of consumer behaviors and preferences, affordability and price ranges, determination of potential size of national and regional markets and marketing channels for different food products (e.g. hazelnut products, peas, tomato and pepper pastes, ketchups, ready foods and preserved canned vegetables, juices, lemonade and iced teas among others).

▪ Marketing strategist with wide experience in managing food product advertisement campaigns, PR events and trade shows and design of all promotional materials (brochures, flyers, bill boards).

▪ Proved track record in establishing strong and long-lasting relations with wholesalers, chain markets, distributors for catering and consumer foods both at national and international levels, building and managing efficient distribution and sales systems, conducting international and inter-sector networking activities.

▪ Experienced coordinator of food production processes with R&D departments and labs which resulted in high number of new product developments and improvements leading to additional turnovers, market shares and value increases; determined techniques for labeling and packaging.

▪ Has good understanding of industrial manufacturing processes related to food production sampling, execution of highly efficient manufacturing techniques to increase factories`productivity.

▪ Good knowledge of specialty foods belonging to different regions of Turkey, solid understanding of regional branding importance, aware of the cluster initiatives being implemented in various parts of the country.

▪ Great understanding of budgeting, accounting and financial analyses and opportunities.

▪ Thorough knowledge on recruiting, training process and other human resources practices, effective implementation of HR policies leading highly motivated teams to perform